The process of marketing research


In all fields of human involvement, for some there are physical and mental limits that can be achieved. If we increase the size and complexity of the activity in which the individual is involved, then individuals must join together so that we can do together what they could not if they continue to work independently of each other, so they make up the organization.

These organizations exist in art, science, armed forces, industry, trade, finance and non-profit organizations, and their composition to two counts of theoretically infinite number of members. However, one factor common to all these organizations: whatever the end result sought, if not to be easily turned into anarchic confusion, some of them have to lead, to manage and direct them. Different bones that make up the skeleton and muscles (individual) needs a common central nervous system (management) to control and manage the seemingly separate body (organization) in order to achieve a deliberate target.