Marketing social responsibility

Natural tendency of companies is to increase profits. Marketing as a business function, has a task to integrate the efforts of the total employees in all sectors and sublimates them into messages which the company interacts with its environment.

Given the power of the media, which are unavoidable in this communication, there is the concept of social responsibility as an ultimatum to the times in which we live.

Responsibility of market-oriented companies and their employees is to constantly learn, to perform their job more effectively and efficiently.

This makes the market more competitive, more productive lives of individuals and save limited resources that should be preserved for future generations.